Wednesday, November 12, 2008

Biography of a world class beauty salon.

WARREN • TRICOMI
Beauty Salons in New York City, Greenwich, CT & Los Angeles, CA

EDWARD TRICOMI
The Stylist (Pictured on the right)

What truly separates legendary stylist Edward Tricomi from his peers is his signature cutting technique. Precision is his trademark, and watching Edward cut hair is much like watching an artist move his brush. One person who instantly recognized this unique talent was famed Vogue editor Polly Mellon, who introduced the world to Edward and was instrumental in jumpstarting his career.

Edward’s work can be seen in magazines around the world including Vogue, French Vogue and Italian Vogue, and on the runways during New York City’s 7th on 6th Fashion Week. Recent collaborations have included work with designers such as J.Mendel, Ann Bowen, Lilly Pulitzer, Anand Jon and Rosa Cha, just to name a few. He has also shared his expertise on television shows like The View, Good Morning America, Live with Regis & Kelly and more recently America’s Next Top Model.

In 1990, Edward joined forces with renowned colorist Joel Warren and business guru Roxana Pintilie to launch the first Warren-Tricomi Salon at 57th Street in New York City. This eclectic hair haven reflects Edward’s exotic travels throughout Europe, Morocco and the Far East and also captures his colorful personality on each wall. Since then, Warren-Tricomi salons have opened in Greenwich, Connecticut, Los Angeles, California, and most recently at The Plaza Retail Collection. As the new flagship salon, the 6,100 square foot space in New York’s legendary Plaza Hotel is the ultimate testament to Joel and Edward’s unparalleled position in the industry. With a shared heritage of superior pampering and subtle sophistication, Warren-Tricomi and The Plaza Retail Collection together represent the perfect marriage of luxury and style.

Edward is always dreaming of new ways to share his vision with the world. These dreams have led to the collaboration with Joel on the signature Warren-Tricomi haircare collection. The line includes shampoos, conditioners, styling products and hair extensions highlighting specific benefits such as, the Strength Collection, which features their revolutionary Three-Step System (Cleanse, Close and Condition), Protect Collection (styling products with an organic protective shield), Style Collection (an innovative collection of professional-grade, salon-quality items that puts the power of their collective expertise into the hands of consumers everywhere), extension products (including temporary extensions and bang hairpieces) and the Repair Collection (an assortment of formulas that restore, renew and revitalize weak, damaged hair including shampoo, conditioner, masks and serums). All Warren-Tricomi products are available at www.warrentricomi.com.

JOEL WARREN
The Colorist (Picutred on the left)
­
Celebrity colorist Joel Warren is renowned for his ability to capture personality through hair color. His trademark versatility is the product of adapting his techniques and formulas to create a signature look to suit every client.

In designing color for his clients, Joel strives to strike a balance between innovation and satisfaction, using new techniques to create the perfect looks for each client. "Hair color is not about trends – it’s about individuality," he notes. "I think it’s important to fully understand a client before choosing a color." Joel doesn't dictate color or trends – his success comes from working with clients to achieve the best color suited for them. Joel’s reputation for developing personal relationships with his clientele is what separates this modern day color legend from others and is the basis for his unparalleled, signature work.

A native New Yorker, Joel began styling hair in his early twenties but soon found color to be his true calling. Today, his clients – who include models, celebrities and socialites such as Ivanka Trump, Jessica Alba, Kate Beckinsale, Rachel Hunter, Amanda Hearst, Vanessa Haydon and Paulina Porizkova – boast close relationships with the master colorist in addition to stunning color.

In 1990, Joel joined forces with celebrated stylist Edward Tricomi and business guru Roxana Pintilie to launch the first Warren-Tricomi Salon, located at 57th Street in New York City. Since then, Warren-Tricomi salons have opened in Greenwich, Connecticut, Los Angeles, California, and most recently at The Plaza Retail Collection. As the new flagship salon, the 6,100 square foot space in New York’s legendary Plaza Hotel is the ultimate testament to Joel and Edward’s unparalleled position in the industry. With a heritage of superior pampering and subtle sophistication, Warren-Tricomi and The Plaza together represent the perfect marriage of luxury and style.

Joel’s celebrated work has landed him the honor of serving as the L’OrĂ©al Professionnel Hair Color Brand Ambassador through the flagship salon at The Plaza Retail Collection.

Joel has also collaborated with Edward to create several collections of consumer hair care products that address specific benefits including Strength, which features their revolutionary Three-Step System (Cleanse, Close and Condition), Protect Collection (styling products with an organic protective shield), Style Collection (an innovative collection of professional-grade, salon-quality items that puts the power of their collective expertise into the hands of consumers everywhere), extension products (including temporary extensions and bang hairpieces) and the Repair Collection (an assortment of formulas that restore, renew and revitalize weak, damaged hair including shampoo, conditioner, masks and serums).